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Do You Blackle?

Blackle.com – Saving energy one search at a time.

In January 2007 a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of Google would save a fair bit of energy. The smart people at Heap Media decided to address the challenge and Blackle was born.

There’s been a lot of skepticism about how relevant the energy savings really is but the people behind Blackle believe that there is value in the concept – hey, if the 128 million Google users (as reported in June 2008 by Neilson Online) doing upwards of 1300 million searches per day converted, the savings in megawatt hours would add up to big numbers.

And more importantly, a constant reminder of how taking small steps in energy conservation adds up isn’t such a bad thing, is it? I’ll bet The McCain/Palin ticket aren’t Blackle users….

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